PROJECT BRIEF:
Toronto Blue Jays – Catch the Ace Lottery
Toronto Blue Jays – Catch the Ace Lottery
BACKGROUND:
The Toronto Blue Jays, in partnership with Jays Care Foundation, run the Catch the Ace progressive jackpot lottery. With each ticket purchase, fans have the chance to win a weekly cash prize and, if they uncover the Ace of Spades, the growing progressive jackpot. Proceeds support Jays Care Foundation’s charitable programs, making it both an exciting fan experience and a meaningful way to give back.
The Toronto Blue Jays, in partnership with Jays Care Foundation, run the Catch the Ace progressive jackpot lottery. With each ticket purchase, fans have the chance to win a weekly cash prize and, if they uncover the Ace of Spades, the growing progressive jackpot. Proceeds support Jays Care Foundation’s charitable programs, making it both an exciting fan experience and a meaningful way to give back.
OBJECTIVE:
Design a compelling and cohesive creative campaign for the Catch the Ace lottery that builds anticipation, encourages repeat participation, and clearly communicates both the weekly and progressive prize opportunities. The design must align with the Blue Jays’ brand identity while also distinguishing Catch the Ace from the 50/50 lottery program.
Design a compelling and cohesive creative campaign for the Catch the Ace lottery that builds anticipation, encourages repeat participation, and clearly communicates both the weekly and progressive prize opportunities. The design must align with the Blue Jays’ brand identity while also distinguishing Catch the Ace from the 50/50 lottery program.
