PROJECT BRIEF:
Coastal Bay Indoor Surf Park Brand Design
Coastal Bay Indoor Surf Park Brand Design
BACKGROUND:
Coastal Bay is a one-of-a-kind indoor surf park located in the Waterloo region. It offers visitors the chance to experience the rush of surfing year-round, even in the heart of Canadian winters. The park aims to transport guests into an atmosphere that feels like stepping into a lively seaside surf town, complete with the culture, energy, and spirit of a community built around waves and sunshine.
Coastal Bay is a one-of-a-kind indoor surf park located in the Waterloo region. It offers visitors the chance to experience the rush of surfing year-round, even in the heart of Canadian winters. The park aims to transport guests into an atmosphere that feels like stepping into a lively seaside surf town, complete with the culture, energy, and spirit of a community built around waves and sunshine.
OBJECTIVE:
Develop a brand identity for Coastal Bay that embodies the freedom, vibrancy, and laid-back lifestyle of surf culture. The design should evoke the sensation of being near the ocean—sun, sand, and surf—while creating a warm escape from cold weather and an immersive environment where visitors feel they’re part of something bigger than just an indoor attraction.
Develop a brand identity for Coastal Bay that embodies the freedom, vibrancy, and laid-back lifestyle of surf culture. The design should evoke the sensation of being near the ocean—sun, sand, and surf—while creating a warm escape from cold weather and an immersive environment where visitors feel they’re part of something bigger than just an indoor attraction.
LOGO EVOLUTION
