Toronto Blue Jays 50/50 lottery
PROJECT BRIEF:
Toronto Blue Jays 50/50 Lottery Design
Toronto Blue Jays 50/50 Lottery Design
BACKGROUND:
The Toronto Blue Jays run a 50/50 lottery program throughout the MLB season, with proceeds supporting charitable initiatives through Jays Care Foundation. The lottery is a well-known tradition among fans and plays a key role in community fundraising efforts.
The Toronto Blue Jays run a 50/50 lottery program throughout the MLB season, with proceeds supporting charitable initiatives through Jays Care Foundation. The lottery is a well-known tradition among fans and plays a key role in community fundraising efforts.
OBJECTIVE:
Design a refreshed look and feel for the Toronto Blue Jays 50/50 Lottery that is modern, engaging, and fan-friendly, while aligning with the team’s overall brand identity. The goal is to increase participation by making the lottery more visible, exciting, and trustworthy both in-stadium and online.
Design a refreshed look and feel for the Toronto Blue Jays 50/50 Lottery that is modern, engaging, and fan-friendly, while aligning with the team’s overall brand identity. The goal is to increase participation by making the lottery more visible, exciting, and trustworthy both in-stadium and online.
WEBSITE
Email newsletters
Social Media
